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Wednesday, May 23, 2018

When did Tumblr Become the Anti-Blog?

That's right, Tumblr, now a full fledged web marketing property of Verizon, has become the anti-blog.

This is no alleged act, I offer full proof.  But, in order to qualify that very true statement, we must first examine what a blog is.  I think of it, myself, as a personal (and/or) business social platform that encourages an in-depth view, opinion, call for change, review, report, a journal or other article demonstrating insight, creativity, teaching, learning, experience, resolution or possibly ignorance.  But more often than not, a blog can also be a call-out, questioning policies, norms or standards.

Today, this blog, '', is calling out Tumblr for being an anti-social, anti-internet, anti-hyperlink stick-in-the-mud that has ruined a great deal of any Tumblr blogger's work at trying to promote their business, online profile or home page.  How anti-blog of you, Tumblr!

The original term, blog, is a concatenation of "B", standing for business, and "Log", because that's what we do with such an external site, log news about our business in a public environment. Tumblr was, at a time before Yahoo bought it, such a popular blogging platform that it rivaled other blogging community platforms like Blogger and WordPress. Then, WordPress introduced advertising on its free hosted platform (, so I quickly abandoned my old blog there ( and settled into using the Blogger and Tumblr blogging platforms exclusively, years ago, with a privately hosted WordPress site or two to experiment with for projects on the side.

Now, it must be noted that Blogger is a free community platform owned by Google, provided free of charge.  What's more, Google does not require that you post advertisements on your blog, though it surely does strongly encourage you to publish their very own spammy AdSense advertisements to "monetize the site", which will undoubtedly (without very special extra attention and care), compete directly with your blog's own marketing message.  And, if you are a business, the whole idea was to send some traffic to your business website and not bleed any surfers off to your competitors.

Don't get me wrong, Google knows full well what they are doing.  They do the same thing with YouTube, which is realistically the very first video sharing and video blogging community platform.  But, Google is a spam machine.  They do not offer marketing, only a platform from which to deliver various methods of very limited, uneffective, highly inefficient, overpriced advertising that, with some research (as well as some trial and error), can work to deliver visitor eyeballs to a business website.

What's so important here is that the community itself becomes a resource for the blog, delivering curious eyes about specific topics to articles about a business.  The blog platform itself is a large directory of blog sites that by default opts-in to the member directory, which is updated in real time with new and breaking information (unless the blog is of an adult nature, private or exempted from the directory listing for hate or objectionable content).

While you can easily take control of your content management system application by downloading and installing the WordPress software mentioned for free on your own website, or even simply click the app install option from within your own hosting control panel in the cloud at a professional web host service like HD Web Hosting, this option reduces the impact of a built-in community platform that indexes and shares new posts on behalf of its member blogs and for its own good.

Additionally, the WordPress software itself is known for security issues and leaks, which means that it needs to be constantly updated, so even if you are computer aware, you wind-up spending a bit of extra time configuring and updating the WordPress web application itself to ensure that your blog isn't hacked, and that can double your web hosting / web server mastering rituals.

A Managed WordPress environment, such as available at Domain Hostmaster, can solve the time killed doing routine maintenance and technical issues on the blog, even offer more control and security over your blog and its known marketing presence.  But then, without a community behind the platform searching and interacting with member websites, you lose that push from your fresh posts.  There is a way around that, but that is another whole subject and article (leave a comment after this article if you'd like to read about it), and the upside benefit of an established curious journaling and reading community is reduced.

The whole point is that it is the community that pushes the blog, the blog that links to and directly promotes the website (even if it is a personal site, links from your Tumblr blog to your professional profile are all vapor, all hyperlinks from Tumblr are hidden from search and unknown to search engines). 

"Tumblr is blogs."? Bloggers need direct links!

One thing that Tumblr got right from the very beginning is how it allowed that community of users to grow and enrich each other's lives with shared interests, something that no one else in a true blogging community (with the exception of Twitter that limited posts to micro blog entries of 140 {then} to 280 characters each {now} and had been overwhelmed with social marketing 'professionals' since very early on).

Even Facebook can be seen as a glorified blogging service, though it offers much more, but people post about their daily lives and share what's up.  Businesses have easily exploited that community platform because of how poorly Mark Zuckerburg and the resulting psychological warfare & guerilla marketing platform has never protected its users and couldn't cared less about us.  Even its User Interface betrays how openly and intently they will sell each individual out by never providing clear choices such as a clear two button [Yes] and [No] option, but try to send you down the path of least resistance by getting you to opt-in to outrageous privacy settings that pretty much allow them to sell everything they have on you to absolutely anyone, even using it to undermine the elections in cahoots with the Russians for Rubles.

Unfortunately, Facebook manages to survive in spite of itself.  Mainly, even though it is an extreme security risk that plays with unfriendlies in dangerous and even unlawful practices, it gets away with it because it's too big to fail.  In order to put together the kind of community platform that Facebook has grown into requires a very risky investment, risky because Facebook is so good at herding its sheep and covering up how it sells us all out.  It reminds me of a President we are all just trying to put up with that just continues to betray us and cash in on us.

Face it, a business is branded by the reputation it has.  Even a website can get a bad reputation for doing the wrong things, like Facebook has.  My friends are deleting their accounts, but my relatives are staying, despite the treason.

A website is a marketing platform under your control.  But no one will come to visit your website if you don't tell anyone.  There are many ways to do this and social marketing is a great way to announce your stuff.  Or you can buy ads (but please don't fall into Google's Pay Per Click nightmare).  You can announce newsworthy info in a PR campaign (but not too often, and only release significant news).  But the blog not only has its own community directory and search engine. On top of this, all search engines take note of blog entries because they often release new and original content to attract more eyeballs on fresh content.  Furthermore, there are even indepemdent blog specific search engines and directories to take advantage of.

Blogs also just plain help as a link back to your website, not to mention the fact that more than likely there's a good money best bet chance your blog and website are well related, which helps as related subject matter to some strange crawl and search bot algorithm.

We often link to other interests that we recommend through our blogs so that direct hyperlinks to outside third parties are a bit disconnected from the actual business site, while the blog is more a personal viewpoint allowing you to establish a personal report and build a relationship with return visitors.  So, it's absolutely sinful Verizon is monetizing Tumblr to death.

Here's what I mean:

Although you cannot see the sprite of my mouse pointer, I have it hovered over the underlined "Active Search Results (ASR)" link. Notice how my FireFox web browser shows the link address location preview that I am not at all linking back to ASR? Instead, Verizon has decided to redirect my link within their own system.  So, what is the point in having a blog to market your website when the platform is rewriting all of your direct links back to your website, your partners and your recommended resources?
This link in the screen capture shot above (shown at 50% of its already reduced size - click on images to see them at full halved size), is one that I had setup to directly link back to a search engine that gives me credit for actively participating in its data management by keeping my own data on my websites updated within my account on their network.  Obviously, it's a good idea to have a link back to businesses, resources and marketing platforms that I participate in.  Such a direct link gives me credit for linking back to my search engine partner, ASR.  Only, as shown at the bottom link location preview, the direct link I created is rewritten to an internal redirect because Verizon is/was actively trying to monetize the enormous amount of traffic that Tumblr enjoys.  That means that all the links to your web sites and blogs that come from a Tumblr blog have no positive impact on search engines, which was a big bonus of operating a blog, often referred to as "link building" or off-page direct link presence for search recognition. 

Now, this practice of rewriting links with redirections makes blogging on the Tumblr platform completely pointless and absolutely worthless for blogging marketers.  The search engines don't follow redirects.  Whether I am linking back to my own website, a resource or a partner site makes no difference, this is absolutely anti-blogging behavior. An anti-hyperlink blog? How will that survive?

Just to clarify, enjoy the following screenshot that illustrates how I have the settings for ad & affiliate links in the "" tumblr blog set to NOT allow advertising/affiliate links on this particular blog...

This is currently the only setting to allow/disallow redirected affiliate link advertising on my blog.  Since I don't use a custom domain to promote the blog with a memorable, easy-to-use, spell & type catchy brand domain name, I can't even move this blog to a different blog platform.  This blog is now completely pointless because it doesn't even act like a blog at all.
One quick lesson in all this, I can't even move the blog to a different host or blogging system because I didn't secure the domain name.  If I had, I would have that option, and this is just a quick illustration of how important the domain name business is.

The point of a blog is to promote your ideas, interests, business and causes.  It is meant to be a personal and honest writing experience that you use in a community environment to share your opinion, ideas and views with the world.  But for some reason, Tumblr has elected to rewrite my work.  Yet, I own the Copyright, NOT Tumblr.  This is my post, my article, my screenshots, my graphic images, my photos, my videos I share with the world, and they are my damn links, too. 

Those direct links are a part of the benefit I get for adding value to the Tumblr blogging platform and community.  What I share should NEVER be redirected or even interrupted.  Doing so puts my links at risk by adding an extra go-between link redirection server that also has to stay up and attentive online.

I personally think this is an illegal act, and nothing I can see in the Tumblr TOS allows it, nor is it a fair business practice, as it has eliminated my blog's influence on the online world and dampens all promotional aspects of blogging.

This is why Tumblr has become the anti-blog.  Don't believe me? Check out this Merriam-Webster Dictionary definition, it notes the importance of building a hyperlink network, that's part of what a blog is for:


noun \ ˈblȯg , ˈbläg \

Definition of blog

1 computers : a website that contains online personal reflections, comments, and often hyperlinks, videos, and photographs provided by the writer; also : the contents of such a site

2 : a regular feature appearing as part of an online publication that typically relates to a particular topic and consists of articles and personal commentary by one or more authors
  • a technology blog






play \ˈblȯ-gē, ˈblä-\ adjective bloggier; bloggiest
… traditional media are trying to adapt to a bloggier, more opinionated age …
—James Poniewozik

See it for yourself here:

Obviously, those hyperlinks in the screenshots are no longer my own direct hyperlinks to my resources and websites, Tumblr has edited my own previously published private, Copyrighted work. This is alarming, and this is an anti-social act, an act which indoctrinates Tumblr as the anti-blog.

For crying out loud, direct links are a very vital part of any blog.  Shame on you, Tumblr.  

Resources noted in this post:
    Free (ad-supported) and paid WordPress blog hosting with community search. 
    Free WordPress software to download and install on your own web server or hosting account.
    Free Google owned blogging platform backed with a large indexed community search.
    Jeepers, I forget who this big guy might possibly be?
    The Active Search Results member driven community search engine web page home.
    Genuine cloud based Linux Apache web hosting and dedicated or virtual web servers utilizing fast SSDs and top-notch equipment in a secure and safe datacenter. 24/7 support.  Note: HD Web Hosting is one of my web properties.
    The place for domains: Registration, transfers, backorders, premium names, hosting, servers, webmaster tools and e-commerce software, we even have merchant accounts available. 24/7 support.  Note: Domain Hostmaster is one of my web properties.
    Managed Wordpress on a dedicated system to ensure fast delivery of website data in a secure and constantly updated managed host environment.  Note: Domain Hostmaster is one of my web properties.
    YouTube was the first successful and largest user submitted videos & video blogs community website.
    Twitter, the public micro-blogging platform is a great place to announce new blog posts that promote your business website, online professional portfolio or the causes you run from your homepage.
    A word of caution: Beware of Facebook's anti-social corporate driven greed and guerilla warfare marketing tactics. They have truely weaponized personal data and sold each and every one of us out as individuals, no matter in which country you reside. Author Note: Why "86"? "86" is a term for the trash, or litter basket (think $#!t C@n, & does happen despite common sense). 
    The anti-social anti-blog platform won't see a clickable hyperlink from this blog, not even to my own Tumblr.

Find me on Social Media 
(the short links are mine, because you don't want too many direct links on a single page):
    Despite Microsoft's brute force business reputation, LinkedIn, so far, remains the one global social networking leader stand-out that isn't stooping to spying on individuals (as far as we can tell).
    I have two profiles on Behance, the one I joined-up with, and the one I got with my Adobe ID. This is the one I signed-up with. I tried to join the two accounts at one time, but Adobe didn't
    This is the username on Behance that Adobe gave me because I used my direct business email since they are such an important business partner in my career, and in my art, even my digital lifestyle.
    Videos I have done on YouTube.  More are in the works! 
    My Domainating profile on Twitter is my largest account. I also manage a variety of other online services and brands with separate, unique, informative and fun Twitter identities. Plus I usually post from one account or another (from which I am logged in at the moment), so you shouldn't see dupes of my posts from different accounts, even if you followed them all.  The problem is that Twitter was in cahoots with the Russians, too.  The vile hate and fear propaganda ads that popped up on my Twitter pages was truly deceitful.
    My Salamander Design website shows what I can do on a tight budget to help your small business on a shoestring budget get online and thrive.  I actually have around 30 brand profiles on Twitter, and now I may just forget nearly all of them. Why feed the dog that betrays your loyalty?
    My personal profile on Google Plus. I run a few groups there, as well. But I'm not happy with how Google has proven to be a bad actor with manipulating the 2016 elections, either.  There may be no real social marketing websites you can trust, anymore.
    My Symbiotic Design page on Facebook offers design articles, resources and sometimes mentions a freebie designer resource. Also there you will find links to my Web Design and Development group, my Digital Fonts group, and other links. Still, Facebook not only betrayed the US citizenship by working with the Russians to change the outcome of the 2016 elections, it created data mining profiles by spying on each individual user and used the data collected as a weapon against us.  Furthermore, Facebook continues to use guerilla warfare marketing, UX and argument tactics to herd its sheep membership without so much as a slap on the wrist for unfair business practices. I will mention that they are the very last links in each hyperlinked listing section at the end of this blog page, and none of these links are direct links (I even add the "no-follow" attribute for them in case search engines start following redirects out of curiosity).
You will not win. Never! You are defeating your purpose and corrupting your brand.  #THINK, @TUMBLR, @VERIZON!